Client: Dupont / Presido —
The Bromley Group

This Mission Impossible-themed promotion was used to demonstrate the effectiveness of Dupont/Presidio Teflon-treated stain release fabric, and to create awareness and stimulate sales within the uniform industry. The briefcase was also sent to editors of leading trade publications. As a result, inquiries regarding the fabric increased 30% and they received tremendous publicity and media coverage.
Outside of briefcase: Mission Impossible
Inside the case: A t-shirt made of Teflon-treated fabric, several water pistols filled with tough staining fluids, detergent, fabric literature, and two movie tickets to MI2.
Cover of literature: “Your mission if you choose to accept it — stain it.”
Audio: Instructions were recorded on a sound chip, which was activated when the case was opened. “Shoot the t-shirt and watch the stains disappear in the wash.”